Pundit Martin Keown insisted Cherries needed to”play with desire” to escape the bottom three and added: “The pulse has gone a little bit from Bournemouth.”

The former England international, a three-time Premier League winner, was at Vitality Stadium for BT Sport as his former club Arsenal defeated Eddie Howe’s men 2-1 in the FA Cup.

And 53-year-old Keown insisted the Dorset outfit had to do everything they could to put pressure on their resistance instead of inviting it on themselves.

He advised BT Sport: “They’ve got to analyse it better and come up with the answers for the player but then the performance has to come from the players.

“They must play with desire but where is that coming from? Is it coming from the supervisor, or the players? Since the pulse has gone a little bit from Bournemouth.

“I do feel they’d be better pressing and putting the opposition under pressure. This match against Aston Villa (on Saturday), there is an equal pressure.

“If they win the match they go above Villa so it’s equal for both teams. You have got to get in and around the Villa players, make it hard for them, don’t sit them off as they did against Arsenal.”

He added:”It doesn’t have to be perfect soccer, you simply test people. Put the pressure on the opposition — whereas it always feels that the strain is on the Bournemouth players.

“They are in possession and there is pressure. You can feel it, a fear they may lose the ball.

“Don’t put yourself in that place. If you’re not going to play out from the back and do it well enough — be a little more direct in your drama.”

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